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Why is my data wrapped in equals signs and quotes?

Explanation to what that formula in your INPUT data is and how to fix the view in Google Sheets

Updated over a month ago

Why We Use Formulas

We add a special formula (="VALUE") to your CSV exports to protect your data. This ensures:

  • ZIP codes keep their leading zeros (00501 stays 00501)

  • Long numbers don't turn into scientific notation

  • Phone numbers stay properly formatted

  • Your data uploads exactly as you entered it

This is normal and working correctly. When data uploads to dialers or CRMs, only the actual value transfers - not the formula.

For Google Sheets Users

Import Your File Correctly

  1. Open Google Sheets

  2. Click File > Import

  3. Select your CSV file

  4. Important: Keep "Convert text to numbers, dates, and formulas" CHECKED βœ“

  5. Click Import data

That's it! Your data will display correctly with all formatting preserved.

For Excel Users

Good news! Just open the file normally - it works perfectly.

  • Double-click the CSV file, or

  • Open it from within Excel

Your data will display correctly with all formatting preserved.

Common Questions

Q: Will the formula show up in my dialer/CRM?
A: No, only the actual values upload to your systems.

Q: Can I edit the data?
A: Yes, just maintain the formula format for any new entries that need protection.

Quick Troubleshooting

If something looks wrong:

  • Google Sheets: Make sure you used File > Import (not just opened the file)

  • Excel: The file should work fine when opened normally

  • Still having issues?: Contact support Monday thru Friday, 10am to 6pm EST, or use our SkipMatrix AI chat for 24/7 support


Remember: The formula wrapper (="VALUE") is there to protect your data. It ensures what you upload is exactly what gets delivered, with no unwanted changes.

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